Tuesday, April 13, 2010

AdAge says NYT's new online biz page is the latest gambit to grab readers, advertisers from rival WSJ

The online section front has been rebuilt, starting today, to more closely resemble a home page, trade publication Advertising Age says, "complete with the top-left and top-right 'rabbit ear' ad units traditionally limited to the paper's standard home page; an automated "latest news" box on the top-right with stories from the Times and other sources such as Reuters and the Associated Press; a frequently updated river of news down the left column; a center column highlighting analysis; and Times blog posts wherever they may fit in the news or insight columns."

Related: NYT Co.'s press release on the makeover

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