As battle heats up, WSJ continues circ gains on NYT

The Wall Street Journal eked out a small circulation gain during the six months ended March 31 from a year ago, an industry group report says today, as the daily racheted up its competition with The New York Times with a new section devoted to New York City.

The Journal topped this morning's Audit Bureau of Circulations list of the nation’s largest-circulation daily newspapers, trade journal Editor & Publisher is reporting. The WSJ was the only daily among the 10 largest to gain circulation in the latest six-month period, E&P says.

The third national daily, USA Today, continued to see its circulation drop, although losses moderated from the the previous six-month period.

Top three dailies
USAT remained No. 2 among the 10 largest, E&P says:

The Wall Street Journal

• March 31, 2010: 2,092,523
• March 31, 2009: 2,082,189
• Change: +0.5%

USA Today

• 1,826,622
• 2,113,725
• -13.58%

The New York Times

• 951,063
• 1,039,032
• -8.47%

Related: The industry got some good news today -- well, sort of.