Wednesday, January 27, 2010

McClatchy to stay focused on ad-supported model

McClatchy Co. isn't following The Wall Street Journal's paywall lead anytime soon. CEO Gary Pruitt says MNI is willing to experiment with charging readers for online content. But the newspaper publisher, reporting fourth-quarter earnings this morning, remains focused on a business model based on advertising sales, he tells Dow Jones Newswires.

McClatchy is the first of the major publishers to report fourth-quarter results. Overall revenue fell 17% to $393 million. Advertising revenue was down 20.5%, compared with a 28.1% decline in the third. Citing continued progress in January, the company says it expects ad revenue to decline this quarter by a percentage in the low to mid-teens, according to The Associated Press.

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