Thursday, December 17, 2009

WSJ | Paper's magazine to boost frequency

The magazine, called WSJ., will shift publishing to six issues a year from its currently quarterly schedule starting in March, and its circulation will be nearly doubled, to 1.5 million, the company says in a statement.

WSJ. was launched in September 2008, and is now distributed to 800,000 of the paper's readers in 17 of the largest geographic markets, as part of the Journal's Weekend Edition. "WSJ. will continue to be included in copies of the Journal in those markets but will now be distributed to all subscribers in the U.S. and made available in the Weekend Edition on newsstands across the country," the company says.

With the March issue, the magazine will be published five other times a year: in May, June, September, October and December.

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[Image: the magazine's December issue cover]

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