Yes, Virginia, WSJ editors read USA Today

USAT is famous for its trend stories, so it was noteworthy this morning when The Wall Street Journal chose an unusual forum -- its editorial page -- to pick apart one such USAT account about the Gulf Oil spill.

The June 8 story: "Oil spills escalated in this decade." The paper found the number of spills from offshore oil rigs and pipelines in U.S. waters "more than quadrupled this decade, a trend that could have served as a warning for the massive leak in the Gulf of Mexico."

Here's the graph the WSJ didn't like: "From the early 1970s through the '90s, offshore rigs and pipelines averaged about four spills per year of at least 50 barrels, according to the Minerals Management Service (MMS). One barrel is equal to 42 gallons. The average annual total surged to more than 17 from 2000 through 2009. From 2005 through 2009, spills averaged 22 a year."

"That sounds ominous," the Journal opines, "so we decided to check Minerals Management Service spill data and see for ourselves. Here's the rest of the story: While the averages reported by USA Today are correct, the paper failed to mention that the numbers were distorted by some outlier years, in particular 2004 (22 spills), 2005 (49 spills) and 2008 (33 spills). It's no coincidence that those were the years of Hurricanes Ivan (2004), Katrina and Rita (2005) and Gustav and Ike (2008)."

Now, depending on your perspective, the WSJ is providing important context that deflates USAT's trend discovery. Or, the Journal's famously conservative editorial page is once more kissing corporate butt.

[Image: this morning's front page, Newseum]

NWS said in content-sharing talks with Gannett

Regarding a new plan to centralize digital content contracting, the well-known Gannett Blog poster known as "My Boss" says representatives of Gannett, USA Today and News Corp. have been discussing a possible combination of news, advertising and other content operations. News Corp.'s properties include The Wall Street Journal.

I have now confirmed that these talks have, indeed, been underway. I do not know their current status, however. (Updated at 3:58 p.m. ET to reflect my source's belief that these talks cover subjects beyond news content development.) Following are key portions of My Boss' post:

"This is the first step in the eventual News Corp. and Gannett/USA Today paid content agreement. There are some big implications for digital sales for newspapers and USAT. Jack Williams has been meeting with Jon Miller at News Corp. to discuss one delivery mechanism for all local content and for USAT to combine news operations within WSJ and sales within News Corp."

Some context: Any such deal with News Corp. would come amid USA Today's flagging circulation and advertising sales, which have lagged other Gannett newspapers as the U.S. economy struggles to regain its footing after the Great Recession.

Know about a reported USA Today staff meeting on Thursday? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.

[Image: today's paper, Newseum]

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